Discontinued Production | Rolex Retail Price List

Discontinued Production | Rolex Retail Price List

3 minute read

Collecting Rolex watches is half the fun. The other half comes in the form of vintage catalogs, paperwork, signs and print material provided to an authorized dealer by Rolex.

Below I'll be sharing a catalog given to me by a dear friend from Minnesota who purchased much of an authorized dealers old catalogs and advertising materials. The catalog had handwritten retail prices for several 1995-1999 models. As I acquire more retail prices from discontinued models, I'll add them to this list.

The front of the catalog reads "The World of Rolex". Inside the front cover of the catalog I found a pamphlet that reads "The World of Rolex Suggested Retail Price List".

If you kept $3,100 USD in your bank account from 1999-2022, your $3,100's buying power would decrease by roughly 56%.

If you purchased a Rolex Submariner 14060 retail price $3,100 (No Date Stainless Steel 40MM Diver with Oyster bracelet) and kept it in perfect condition from 1999 and sold in 2022, your $3,100 (Retail price of 14060 in 1999) would have increased to $10,000 USD. That's a 222% return on your $3,100 Rolex purchase.

Here's the list with each model number, description and retail price (left to right). The prices are from the year 1999. I've added a cost comparison to today's pre-owned sale prices from the Beloved Watch sales database to see which models grew in value, maintained value and decreased in value.

Image Model Description Original Retail Price (1999)
Rolex Submariner 14060 14060 Oyster Perpetual Submariner in stainless steel with Oyster Fliplock bracelet. $3,100
Rolex Submariner 16610 16610 Oyster Perpetual Date Submariner in stainless steel with Oyster Fliplock bracelet. $3,575
16613 Oyster Perpetual Date Submariner in stainless steel and 18kt gold. Steel dial set with diamonds and sapphire and Oyster fliplock bracelet. $8,050
16613 Oyster Perpetual Date Submariner in stainless steel and 18kt gold with Oyster Fliplock bracelet. Blue dial. $5,900
16613 Oyster Perpetual Date Submariner in stainless steel and 18kt gold with Oyster Fliplock bracelet. Black dial. $5,900
Rolex Submariner 16618 16618 Oyster Perpetual Date Submariner in 18kt gold with Oyster Fliplock bracelet. $19,250
Rolex Datejust Turnograph 16264 16264 Oyster Perpetual Datejust in stainless steel with 18kt white gold turn-o-graph rotatable bezel for easy measure of elapsed time and Oyster bracelet. $4,100
Rolex Datejust 16263 Factory Diamond Dial 16263 Oyster Perpetual Datejust in stainless steel and 18kt gold with turn-o-graph rotatable bezel for easy measure of elapsed time and Jubilee bracelet. $5,900
16570 Oyster Perpetual Date Explorer II in stainless steel with Oysterlock bracelet. $3,425
Rolex GMT-Master II 16710 16710 Oyster Perpetual Date GMT-Master II in stainless steel with Oysterlock bracelet. $3,500
16713 Oyster Perpetual Date GMT-Master II in stainless steel and 18kt gold with Jubilee bracelet. $5,825
16518 Oyster Perpetual Daytona Cosmograph in 18kt yellow gold with 18kt deployable Fliplock clasp on leather strap. $14,550
Rolex Air-King 14000 14000 Oyster Perpetual Air-King in stainless steel with polished bezel and Oyster bracelet. $2,525
Rolex Date 15200 15200 Oyster Perpetual Date in stainless steel with polished bezel and Oyster bracelet. Silver stick dial. $2,850
Rolex Date 15210 Reeded Bezel 15210 Oyster Perpetual Date in stainless steel with reeded bezel and Oyster bracelet. Black stick dial. $2,900
Rolex Datejust 68273 Two Tone Jubilee 68273 Oyster Perpetual Datejust in stainless steel and 18kt gold and Jubilee bracelet. White Roman dial. $5,050
Rolex Datejust 69173 Factory Diamond Champagne Dial 26MM Jubilee 69173 Oyster Perpetual Datejust in stainless steel and 18kt gold and Jubilee bracelet. Factory diamond dial. $5,650
Rolex Datejust 16220 Silver Dial Reeded Bezel Jubilee Bracelet 16220 Oyster Perpetual Datejust in stainless steel and Jubilee bracelet. Silver dial. $3,150
Rolex Datejust 16233 Blue Dial Jubilee Two Tone 16233 Oyster Perpetual Datejust in stainless steel and 18kt and Jubilee bracelet. Silver dial. $5,300
Rolex Datejust 69178 Factory Diamond Dial 26MM President Bracelet 69178 Oyster Perpetual Datejust in 18kt gold with president bracelet. Factory diamond dial. $14,750

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